Sencha Tea Bar sought to create an elevated yet approachable tea experience for everyone – serving go-to classics, brewing uniquely seasonal creations, and expanding guests tea-horizons.
Work completed while at Shea Design.
Design Included:
Consultation with clients on strategic positioning, concept and brand differentiation, menu, and competitive market advantages.
Naming, developing ownable visual identity system and establishing brand standards and guidelines.
Consulted with clients on guest experience, operations, and customer flow.
High level creative direction on strategic interior design direction and differentiators.
Graphic design including logo, graphic brand assets, menu design and structure, packaging system, exterior signage, retail signage, wayfinding, environmental graphics, business system, and uniforms.
